gauge stickiness,companies use the following formula:
A) Average Time Spent per Unique Hourly visitor (minutes) = (Average Visits per Unique Hourly Visitor) × (Average Time Spent per Visit (minutes).
B) Average Time Spent per Unique Daily visitor (minutes) = (Average Visits per Unique Daily Visitor) × (Average Time Spent per Visit (minutes).
C) Average Time Spent per Unique Weekly visitor (minutes) = (Average Visits per Unique Weekly Visitor) × (Average Time Spent per Visit (minutes).
D) Average Time Spent per Unique Yearly visitor (minutes) = (Average Visits per Unique Yearly Visitor) × (Average Time Spent per Visit (minutes).
E) Average Time Spent per Unique Monthly visitor (minutes) = (Average Visits per Unique Monthly Visitor) × (Average Time Spent per Visit (minutes).

Question

Quizplus · Accepted Answer

Among the given formulae, the best choice to gauge stickiness is Average Time Spent per Unique Monthly visitor (minutes) = (Average Visits per Unique Monthly Visitor) × (Average Time Spent per Visit (minutes). This is because it takes into account the frequency of visits by a unique monthly visitor, which is an important metric for measuring stickiness. Monthly visitor data gives a more accurate picture of the site's stickiness as compared to other timeframes like hourly, daily, weekly, and yearly, since it takes into account a longer period of time.

Gauge Stickiness,companies Use the Following Formula