Seven Cycles creates __________ in the making of customized bikes for its customers in 40 countries.
A) time utility
B) form utility
C) place utility
D) possession utility
E) possession and place utility

Question

Quizplus · Accepted Answer

Seven Cycles creates form utility in the making of customized bikes for its customers. Form utility refers to the value that is created by transforming raw materials into finished products that meet customers' specifications. In this case, Seven Cycles is taking raw materials and creating custom bikes to meet the specific needs and wants of each customer, thus creating form utility. Time utility refers to the value created by making products available when they are needed, place utility refers to the value created by having products available where they are needed, and possession utility refers to the value created by transferring ownership of products to customers. While Seven Cycles may create some of these other forms of utility in the process of delivering their customized bikes, form utility is the primary value they create.

Seven Cycles Creates __________ in the Making of Customized Bikes