A bank asks customers to evaluate the drive-thru service as good, average, or poor. Which level of measurement is this classification?
A) Nominal
B) Ordinal
C) Interval
D) Ratio

Question

Quizplus · Accepted Answer

The categories "good," "average," and "poor" represent an ordered ranking, with "good" being the highest and "poor" being the lowest. However, there is no inherent numerical value associated with each category, so this is not an interval or ratio level of measurement. This classification is nominal to the extent that each response category represents a distinct and mutually exclusive label.

A Bank Asks Customers to Evaluate the Drive-Thru Service as Good