The impact on firm performance of industry structure is strongly mitigated by controllable factors such as the strategy selected for entry.

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Industry structure refers to the characteristics of the industry, such as number of competitors, barriers to entry, and degree of product differentiation. While these factors can impact a firm's performance, controllable factors such as the chosen entry strategy (e.g. cost leadership, differentiation) are also important in determining a firm's success in the industry. Thus, the impact of industry structure on firm performance can be mitigated to a significant extent by a firm's strategic choices.

The Impact on Firm Performance of Industry Structure Is Strongly