When sizing up the marketing management of the firm,it is important to examine:
A)the level of technological innovation and investment of the firm.
B)the firm's particular target market.
C)the product's critical physical and intangible attributes.
D)Both B and C

Question

Quizplus · Accepted Answer

When sizing up the marketing management of a firm, it is important to examine both the firm's particular target market (B) and the product's critical physical and intangible attributes (C). These factors play a crucial role in determining the company's success in the market. While the level of technological innovation and investment of the firm (A) can also be important, it is not as relevant as the firm's target market and product attributes in determining their marketing management strategy.

When Sizing Up the Marketing Management of the Firm,it Is