Marketing analysis involves all of the following EXCEPT:
A)distinguishing between who buys the product and who consumes it.
B)determining the channel through which the product or service is purchased.
C)assessing the firm's plant capacities.
D)determining the unique features of the target market.

Question

Quizplus · Accepted Answer

Assessing the firm's plant capacities is not a part of marketing analysis. It is more related to operations management and production planning. The other options listed, such as distinguishing between buyers and consumers and determining unique features of the target market, are all essential components of marketing analysis, as they help companies better understand their customers and how to effectively market to them.

Marketing Analysis Involves All of the Following EXCEPT