Which one of the following statements best represents McDonald's approach to global business?
A)One brand cannot be all things to all people.
B)Extensive use of outside trainers
C)Using alternative technologies to make French fries
D)Use of primarily manual information systems

Question

Quizplus · Accepted Answer

McDonald's approach to global business is based on adapting to local cultures and tastes, while still maintaining the core brand image. This is reflected in their menus which offer a mix of globally consistent items as well as locally relevant products. Therefore, option A is the best choice. The other options do not accurately reflect McDonald's global business approach.

Which One of the Following Statements Best Represents McDonald's Approach