In regard to ways customers evaluate services compared to their evaluation of goods, which of the following is not true?
A)For services, customers seek and rely more on personal sources of information.
B)Customers normally adopt innovations in services faster.
C)Customers perceive greater results when buying services.
D)Dissatisfaction with services is often the result of a customer's inability to properly perform or co-produce their part of the service.

Question

Quizplus · Accepted Answer

In general, customers adopt innovations in goods faster than they do in services. This is due to the fact that services typically involve more personal interaction and customization, which can make it harder for customers to adjust to changes in service offerings.

In Regard to Ways Customers Evaluate Services Compared to Their