Pricing and product-mix decisions include:
A)manufacturing costs only.
B)design costs plus manufacturing costs.
C)all costs incurred along the value chain.
D)distribution costs only.
E)production costs only.

Question

Quizplus · Accepted Answer

Pricing and product-mix decisions must take into account all costs incurred along the value chain, including manufacturing costs, design costs, distribution costs, and any other costs associated with delivering the product to customers. Ignoring any of these costs can lead to pricing decisions that are too high or too low, which can in turn affect the product mix and overall profitability of the company. Therefore, the best choice is C - all costs incurred along the value chain.

Pricing and Product-Mix Decisions Include