Each customer in a market research study is asked to identify their favourite beverage.The level of measurement for this study would be at the _____ level.
A)nominal
B)ordinal
C)interval
D)ratio
E)quantitative

Question

Quizplus · Accepted Answer

The level of measurement for this study is at the nominal level because the beverages are being categorized and named without any inherent order or value assigned to them. It simply identifies the different types of beverages preferred by the customers.

Each Customer in a Market Research Study Is Asked to Identify