When a marketer groups customers according to their desire for the crucial value-adding properties of an offering,the marketer is using _________.

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Benefit sought segmentation involves grouping customers based on their desire for specific benefits or value-added properties a product or service provides. This type of segmentation helps marketers understand customer needs and preferences, and tailor their marketing strategies accordingly. Psychographic segmentation is based on consumer attitudes, values, and lifestyles, and is more focused on personality traits and behaviors. Social class segmentation is based on income, education, and occupation, while income segmentation is based solely on income levels. Geodemographic segmentation combines demographic data with geographic location to create profiles of potential customers in a specific area.

When a Marketer Groups Customers According to Their Desire for the Crucial