Because firms are increasingly focusing on cost versus price,price performance measures are no long popular.

Name: Because firms are increasingly focusing on cost versus price,price performance measures are no long popular.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The statement is incorrect as firms still use price performance measures to determine the effectiveness of their pricing strategies and to evaluate their position in the market. However, firms are also focusing on cost as a key factor in setting prices.

Because Firms Are Increasingly Focusing on Cost Versus Price,price Performance