The capacity of a communication method to transmit information is known as:
A) media richness.
B) information overload.
C) channel frequency.
D) channel noise.
E) none of these.

Question

Quizplus · Accepted Answer

Media richness refers to the capacity of a communication method to convey information, including the degree of interactivity, personalization, and feedback possible through the medium. It is a commonly used concept in communication studies and organizational communication. Information overload refers to the overwhelming amount of information that can be received through various communication channels, leading to reduced attention, comprehension, and decision-making. Channel frequency and channel noise are related to the quality and reliability of the communication channel rather than its information capacity. Therefore, the best choice is A, media richness.

The Capacity of a Communication Method to Transmit Information Is