Several employees in a newly formed group must work together to develop a new product.No one in this group has worked with anyone else in this group before and the development of this product has not been attempted previously.According to the media richness model, which of the following communication channels is most appropriate in this situation?
A)Written documents
B)Email
C)Face-to-face meetings
D)Bulletin boards
E)Financial statements

Question

Quizplus · Accepted Answer

According to media richness theory, rich media are better than lean media when the communication situation is non-routine and ambiguous as in the situation described here.Face-to-face communication is at the top of media richness because it allows us to communicate both verbally and nonverbally at the same time, to receive feedback almost immediately from the receiver, to quickly adjust our message and style, and to use complex language such as metaphors and idioms.

Several Employees in a Newly Formed Group Must Work Together