Advantages to licensing as a market entry strategy do not include ___________.
A) Limited financial risk in the short run
B) Complete control of the patent or trademark
C) Services such as local distribution
D) Protection of trade secrets
E) Both b and d

Question

Quizplus · Accepted Answer

Licensing involves granting rights to a licensee, which means the licensor does not have complete control over the patent or trademark, and trade secrets may not be fully protected.

Advantages to Licensing as a Market Entry Strategy Do Not