Really Big Corp.has a powerful Information Technology department, a commission-driven sales team, and an outside-the -box thinking marketing team that operate independently and are at odds with each other.This power struggle has led to a CRM failure that probably was caused by _____________.
A) Flavor of the month club
B) Poor training
C) Low level of employee buy-in
D) No allowances for organizational chance
E) Business unit silos

Question

Quizplus · Accepted Answer

The scenario of different departments operating independently and being at odds with each other indicates the presence of silos within the organization. This could easily have led to a CRM failure as there was likely a lack of collaboration and communication between the IT, sales, and marketing departments.