Some companies today continue to think of consumers in the role of faceless reactors to the firm's marketing strategies.These companies tend to use _________ marketing.
A) Targeted marketing
B) One-to-one marketing
C) Customer centric marketing
D) Mass marketing
E) Service marketing

Question

Quizplus · Accepted Answer

Mass marketing is the type of marketing where a company targets a large group of consumers with the same marketing strategy, assuming they all have similar needs and preferences. This type of marketing often sees consumers as faceless entities without unique characteristics or preferences.

Some Companies Today Continue to Think of Consumers in the Role