In the growth stage of the PLC as the number of models expand, the price of the product _________.
A) Moves in two directions, up and down
B) Moves in one direction, down
C) Moves in one direction, up
D) Stays the same due to the dominant competitor controlling the market price of the product
E) None of the above

Question

Quizplus · Accepted Answer

During the growth stage of the Product Life Cycle (PLC), competition increases, leading to more models and variations. This can cause prices to fluctuate, moving both up and down, as companies try to capture market share and respond to competitive pressures.

In the Growth Stage of the PLC as the Number