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On a Can of Coke, the Package Is a Significant

Question 78

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On a can of Coke, the package is a significant component of the product's overall cost so there is concern about any increases in package cost.However, the can must be strong enough to hold the carbonated beverage under variations in temperature and other use conditions.Additionally, Coca-Cola must consider a variety of package materials, sizes, and shapes, and it must design each to operate more or less the same under a variety of situations.These are all considerations when thinking about the ______ objective of package design.


A) Usage Promotion
B) Aesthetic
C) Communication
D) Harmony
E) Protection

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