The Symbian operating system came about from the co-branding effort of Nokia, Ericsson, Sony, Panasonic, Siemens, and Samsung.They license Symbian to a number of wireless manufacturers including LG and Fujitsu.This is an example of a _____ type of co-branding relationship.
A) Co-location
B) Multiple company venture
C) Joint venture
D) Internal brand combination
E) Merger

Question

Quizplus · Accepted Answer

This is an example of a multiple company venture where several companies collaborate to create and promote a product, in this case, the Symbian operating system.

The Symbian Operating System Came About from the Co-Branding Effort