Laggards are people in the adoption process who _________.
A) Purchase during the maturation stage
B) Put off purchasing until there is no other option
C) Are price sensitive and look for simplified products
D) Buy the product used because it lacks interest to them
E) All of the above

Question

Quizplus · Accepted Answer

Laggards are the last group of people to adopt a new product or technology. They are typically reluctant to change and will only purchase a product when there are no other options available. They may also be price sensitive and look for simplified products, but their primary characteristic is a resistance to change. Therefore, option B is the best choice.

Laggards Are People in the Adoption Process Who _________