Customers are sometimes excellent sources of new product ideas.An example of this is when _____________.
A) Toyota put a hang tag on its new vehicles to solicit product input
B) Cadbury-Schweppes asked 140,000 of its customers about candy preferences to create the new brand called Trident Splash
C) LG asked 40,000 Koreans about their big screen TV habits
D) Whole Foods studied soup kitchens for natural food recipes
E) None of the above

Question

Quizplus · Accepted Answer

Cadbury-Schweppes asked 140,000 customers about their candy preferences to create a new brand called Trident Splash. This is a clear example of customers being an excellent source of new product ideas.

Customers Are Sometimes Excellent Sources of New Product Ideas