When discussing service quality, tangibles refers to _________.
A) The elements of communication that differentiate one service firm from another
B) The handsomeness and/or beauty of the employees
C) The combination of price and quality of the service
D) The physical evidence of a service or observable aspects
E) None of the above

Question

Quizplus · Accepted Answer

Tangibles refer to the physical evidence of a service or observable aspects, such as the appearance of facilities, equipment, personnel, and communication materials. It includes the appearance of the physical environment and the tools and equipment used to provide the service.

When Discussing Service Quality, Tangibles Refers to _________