One of the search difficulties for consumers with respect to evaluating one service offering from another is ________.
A) Services are not offered in a store
B) The customer does not truly know how the service performs until after the sale
C) It is difficult to compare services online
D) A service may be inseparable from its price
E) None of the above

Question

Quizplus · Accepted Answer

Unlike goods, services are intangible and cannot be evaluated before purchase. Customers can only judge a service after consuming it, making it difficult to compare one offering to another.

One of the Search Difficulties for Consumers with Respect to Evaluating