Treating employees as customers and developing systems and benefits that satisfy their needs is called ________.
A) Marketing for profit
B) Internal consistency
C) Market oriented
D) Internal marketing
E) All of the above

Question

Quizplus · Accepted Answer

Developing systems and benefits that satisfy employees' needs is known as internal marketing. This approach involves treating employees as a type of customer, focusing on their satisfaction, and ensuring that they are motivated to perform their jobs effectively. Therefore, the correct answer is Internal marketing (option D). The other options, such as marketing for profit (A), market-oriented (C), and internal consistency (B), all describe marketing approaches that are geared toward external customers rather than employees.

Treating Employees as Customers and Developing Systems and Benefits That