The budgeting method that relies upon figuring out what competitors spend on marketing is known as the ______________ method.
A) Zero-based
B) Objective-and-task
C) Percent-of-sales
D) Comparative-parity
E) All-you-can-afford

Question

Quizplus · Accepted Answer

Comparative-parity method involves setting the marketing budget based on what competitors are spending. This method aims to keep the company's marketing spending competitive with the industry average.

The Budgeting Method That Relies Upon Figuring Out What Competitors