A researcher develops a measure of the "self-esteem" construct.One item on the questionnaire states,"I generally feel good about myself." Another item states,"I think I'm not a very good person." The researcher likely uses these two items to protect against possible problems associated with
A)leading questions.
B)response bias.
C)selection bias.
D)the order of questions.

Question

Quizplus · Accepted Answer

The two items function as a double-barreled question, with one item positively phrased and the other negatively phrased. This can create response bias, where participants consistently respond in one direction (e.g. always agree or always disagree) without paying attention to the specific content of each item. Using both positively and negatively phrased items (known as reverse coding) helps to control for this bias.

A Researcher Develops a Measure of the "Self-Esteem" Construct