In the research paper "Personalized Dynamic Pricing of Limited Inventories" by Aydin and Ziya (2007),the authors note that
[I]mplementing personalization [with regard to pricing] to such a full extent may be impractical.
Instead,a seller may want to use a personalization strategy where there is an announced price and single discount level that can possibly be offered to a customer depending on the signal from the customer.
Source: G.Aydin and S.Ziya,"Personalized Dynamic Pricing of Limited Inventories," Operations Research 57,no.6 (November/December 2009): 1523-1531.
An everyday example of this would be a discount on
A) movie tickets when the customer signals that he or she is single.
B) movie tickets when the customer signals that he or she is a student.
C) Twilight movie tickets when the customer signals that he or she is a Twilight fan.
D) Avengers movie tickets when the customer signals that he or she is a silent-film fan.
E) concessions when the customer signals that he or she is on a diet.

Question

Quizplus · Accepted Answer

Offering a discount on movie tickets to students based on their signal (such as showing a student ID) is an example of implementing a personalization strategy with an announced price and a single discount level. The other options do not necessarily correspond to a specific signal or announcement of a discount, and therefore are less applicable examples of this type of pricing strategy.

In the Research Paper "Personalized Dynamic Pricing of Limited Inventories