Persuasion occurring through the peripheral route is
A) likely to last a shorter time than central route persuasion.
B) integrated into existing cognitive structures.
C) used to determine if the position taken by the source has any merit.
D) involves thought and integration of the message into the individual's previously existing cognitive structures.
E) None of the above occurs through the peripheral route of persuasion.

Question

Quizplus · Accepted Answer

Persuasion occurring through the peripheral route is based on superficial cues like attractiveness of the source or emotional appeal, rather than the content of the message. As such, it is likely to be less enduring than persuasion that occurs through the central route, which involves deep cognitive processing of the message.

Persuasion Occurring Through the Peripheral Route Is