Influence that occurs through the peripheral route is likely to be relatively enduring and resistant to counterinfluence.

Question

Quizplus · Accepted Answer

Influence that occurs through the peripheral route involves superficial, non-central processing of information, often relying on factors such as liking and attractiveness of the communicator. This type of influence is generally less enduring and more susceptible to counterinfluence compared to influence that occurs through the central route, which involves deeper, more thoughtful processing of information.

Influence That Occurs Through the Peripheral Route Is Likely to Be