Which of the following statements about the marketing concept is most accurate?
A)The marketing concept can be traced its roots to early Greek culture.
B)In using the marketing concept, companies tried to satisfy the needs of consumers while also achieving their goals.
C)In using the marketing concept, companies focus on sales and advertising.
D)The marketing concept is most effective when production is limited and the product will sell itself.
E)All U.S. firms are now operating with a marketing concept philosophy.

Question

Quizplus · Accepted Answer

The marketing concept is centered around the idea of satisfying the needs and wants of consumers while also achieving the company's goals. It goes beyond just focusing on sales and advertising and requires a customer-centric approach to business. While it may have some historical roots, it is not solely based on early Greek culture. Additionally, the effectiveness of the marketing concept is not determined by production limitations or whether the product will sell itself. While many companies may strive to operate with a marketing concept philosophy, it is not true that all U.S. firms do so.

Which of the Following Statements About the Marketing Concept Is