The four Ps are commonly known as
A)the environmental or uncontrollable forces.
B)the environmental or controllable factors.
C)the marketing mix or controllable factors.
D)the marketing mix or uncontrollable forces.
E)environmental factors, both controllable and uncontrollablE.The four Ps are the marketing manager's controllable factors - product, price, promotion, and place - that can be used to solve a marketing problem.

Question

Quizplus · Accepted Answer

The four Ps are commonly known as the marketing mix or controllable factors. They are under the control of the marketing manager and can be manipulated to solve a marketing problem. The other options are incorrect because they either refer to environmental factors or mix together controllable and uncontrollable factors.

The Four Ps Are Commonly Known as