Which of the following statements about Groupon is most accurate?
A)In the alternative evaluation stage of the consumer purchase decision process, many Groupon customers focus on place or distribution as the most important evaluative criterion.
B)A Groupon "deal of the day" e-mail may trigger a need in a consumer's problem recognition stage of the purchase decision process to do (buy) something they may not ordinarily do.
C)The typical Groupon user is a 35- to 45-year old male with an average income of about $25,000 who is looking for a great deal.
D)The Groupon purchase decision is made online and then confirmed by a telephone call when enough consumers agree to the offer and the "deal tips."
E)Generally, Groupon consumers rarely follow the purchase decision process like they do for other consumer offerings because they do not have time for an information search.

Question

Quizplus · Accepted Answer

A Groupon "deal of the day" e-mail can act as a trigger in the problem recognition stage of the purchase decision process, where consumers realize they have a need or desire for something they may not have considered before. This can lead them to begin the search and evaluation process for the deal offered by Groupon. The other options are incorrect as they do not accurately describe the Groupon purchase decision process or the typical Groupon consumer.

Which of the Following Statements About Groupon Is Most Accurate