Research shows that consumer socialization with respect to brand preferences begin at
A)the age of two.
B)the age of five when their cognitive skills have developed to understand the concept of money.
C)the age of thirteen when they become teenagers, when they can understand the responsibility involved in saving money to be able to consume products and services.
D)the age of eighteen when they become college students, living outside their parents' home for the first time and being responsible for their purchase decisions.
E)at any time, though most people change their brand preferences many times during their lifetimes.

Question

Quizplus · Accepted Answer

Research has shown that children as young as two years old can recognize brand logos and display preferences towards them, indicating that consumer socialization and brand preference formation can begin at a very early age.

Research Shows That Consumer Socialization with Respect to Brand Preferences