The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences is referred to as
A)a negative antecedent state.
B)perceived risk.
C)temporal uncertainty.
D)spatial uncertainty.
E)a positive precedent state

Question

Quizplus · Accepted Answer

Perceived risk refers to the anxiety or uncertainty that a consumer feels because they cannot anticipate the outcomes of a purchase and believe there may be negative consequences. It is a common factor that influences consumers' buying decisions.

The Anxiety Felt Because the Consumer Cannot Anticipate the Outcomes