Many consumers buy a subscription to The Wall Street Journal and have it delivered to their homes by 5:30 a.m. so that they can read it during breakfast. This purchase is an example of which situational influence?
A)purchase task
B)social surroundings
C)physical surroundings
D)temporal effects
E)antecedent states

Question

Quizplus · Accepted Answer

This is an example of temporal effects, as the consumer is purchasing the newspaper subscription based on the time constraint of wanting to read it during breakfast.

Many Consumers Buy a Subscription to the Wall Street Journal