Which of the following product or service is an example of a low-involvement purchase?
A)a Louis Vuitton designer handbag
B)a Trek bicycle
C)membership into a local country club
D)a vacation to Italy
E)Biolage shampoo

Question

Quizplus · Accepted Answer

Low-involvement purchases are usually low cost and have a low impact on the buyer. Generally, they do not require much research or decision-making effort. Biolage shampoo is a daily use product, and it is relatively cheap compared to the other options. Therefore, it is an example of a low-involvement purchase. The other options, such as a Louis Vuitton designer handbag, Trek bicycle, membership to a country club, and a vacation to Italy, require more extensive research, decision-making effort and involve a significant cost, making them high-involvement purchases.

Which of the Following Product or Service Is an Example