Charlie was standing outside of his classroom talking on the phone when a friend heard him say, "Thank you for taking my call so quickly. I'd like to order the 32-gigabyte iPad. I'll pick it up today at the Southdale Apple Store. Can I use the easy pay plan?" Charlie was in which stage of the consumer purchase decision process?
A)problem recognition
B)alternative evaluation
C)information search
D)purchase decision
E)postpurchase evaluation

Question

Quizplus · Accepted Answer

Charlie was at the purchase decision stage because he had already gone through the other stages of the consumer purchase decision process, such as problem recognition, information search, and alternative evaluation. He knew what product he wanted (32-gigabyte iPad), where he wanted to purchase it (Southdale Apple Store), and was figuring out the purchase method (easy pay plan).

Charlie Was Standing Outside of His Classroom Talking on the Phone