-Figure 4-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models. The columns each show a brand like Apple, Blackberry, HTC, LG, Motorola, and Samsung. These brands are referred to as the __________ when consumers use these smartphone ratings to evaluate the products.
A)consideration set
B)evaluative criteria
C)points of difference
D)value propositions
E)core benefits

Question

-Figure 4-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models. The columns each show a brand like Apple, Blackberry, HTC, LG, Motorola, and Samsung. These brands are referred to as the __________ when consumers use these smartphone ratings to evaluate the products.
A)consideration set 
B)evaluative criteria 
C)points of difference 
D)value propositions 
E)core benefits

Quizplus · Accepted Answer

The consideration set refers to the group of brands or products a consumer evaluates when making a purchasing decision. In this context, the smartphone brands are the options consumers consider based on the ratings.

-Figure 4-2 Above Shows the Recent Ratings from Independent Rating