In which stage in the consumer purchase decision process would a consumer ask, "How much can I afford to spend on a new 42" LED HDTV?"
A)problem recognition
B)alternative evaluation
C)purchase decision
D)evaluation
E)information search

Question

Quizplus · Accepted Answer

During the information search stage, consumers gather information about the products they are interested in, including their budget constraints and what they can afford.

In Which Stage in the Consumer Purchase Decision Process Would