Lara assumed the __________ role in the buying center when she shook the salesperson's hand and said, "Ms. Hron, we would like to accept your bid. I'll expect 48 boxes of ring shank nails to be delivered by November 8^th, and we will pay the agreed-upon price of $21.74 per box." A)gatekeeper B)broker C)buyer D)influencer E)user

Question

Quizplus · Accepted Answer

Lara is assuming the role of the buyer by accepting the bid, specifying the quantity and delivery date, and agreeing on the price. The buyer is responsible for making the final decision and executing the purchase. The gatekeeper controls the access to information and decision-making process, the broker facilitates the transaction between the buyer and seller, the influencer provides information or opinions that affect the decision, and the user consumes or benefits from the product or service.

Lara Assumed the __________ Role in the Buying Center When