Which of the following is NOT a criterion to use in forming market segments?
A)The ability to assign buyers to a segment is cost-effective and simple.
B)The result of segmenting will cause an increase in market share or profit.
C)There are significant similarities among buyers in the market segment.
D)There is a potential marketing action to reach the segment.
E)The cost to reach the segment exceeds its profitability.

Question

Quizplus · Accepted Answer

The other four criteria are commonly used to form market segments, while segmenting a market that is not cost-effective or profitable to reach would not make sense.

Which of the Following Is NOT a Criterion to Use