Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as a thesaurus) that a prospective buyer may not initially want. This type of consumer service is referred to as a(n)
A)unsought product.
B)shopping product.
C)convenience product.
D)specialty product.
E)support product.

Question

Quizplus · Accepted Answer

An unsought product is a consumer product that a prospective buyer is not initially interested in purchasing, or does not know about but is available. Thesaurus is a type of unsought product, as infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for such products.

Very Infrequent Purchases with Some Comparison Shopping Are Characteristic of the Purchasing