Yield management pricing is a form of
A)target pricing.
B)loss-leader pricing.
C)flexible pricing.
D)customary pricing.
E)price lining.

Question

Quizplus · Accepted Answer

Yield management pricing is a form of flexible pricing. It involves setting different prices for the same product or service based on the demand and supply situation in the market. This pricing strategy is commonly used in industries such as airlines, hotels, and rental cars, where demand and supply can fluctuate rapidly. By adjusting prices based on demand, businesses can ensure maximum revenue generation and optimize the use of their resources.

Yield Management Pricing Is a Form of