If a brand manager wanted to use LinkedIn to promote her brand, the best way would be to
A)use profiles of company employees for business-to-business image building and networking with industry-related groups.
B)monitor profiles for negative mentions of their brand.
C)create a profile for her brand.
D)try to accumulate online followers for the business.
E)buy ad space on the LinkedIn website

Question

Quizplus · Accepted Answer

Using profiles of company employees for B2B image building and networking with industry-related groups is a more effective way to promote a brand on LinkedIn. It allows the brand to showcase its expertise and connect with potential clients and partners in a more personal way. Creating a profile for the brand might be redundant if the company already has its own website or social media accounts, while buying ad space might not provide the same level of engagement and authenticity as organic networking. Monitoring profiles for negative mentions is also important, but it should be a secondary concern as it mostly pertains to reputation management. Accumulating online followers can also be beneficial, but it shouldn't be the primary goal, as quality is more important than quantity.

If a Brand Manager Wanted to Use LinkedIn to Promote