When Toyota featured images from the World of Warcraft game in a TV commercial, it demonstrated that World of Warcraft has a high degree of __________, as visuals, graphics, and animations are the major draw for World of Warcraft users.
A)media richness
B)self-disclosure
C)collaboration
D)product placement
E)wikiness

Question

Quizplus · Accepted Answer

Media richness refers to the degree to which a medium can convey information and stimulate understanding within a context. In the case of World of Warcraft, the game's visuals, graphics, and animations are the primary means of conveying information and stimulating understanding, making it a highly media-rich platform. The fact that Toyota chose to feature images from the game in a TV commercial demonstrates the widespread recognition of World of Warcraft's media richness.

When Toyota Featured Images from the World of Warcraft Game