_____ attempts to provide management with accurate forecasts of trends that relate to external changes in geographic areas where the firm is currently doing business or considering setting up operations.
A) Environmental scanning
B) Functional scanning
C) Tactical scanning
D) Operational scanning

Question

Quizplus · Accepted Answer

Environmental scanning attempts to provide management with accurate forecasts of trends that relate to external changes in geographic areas where the firm is currently doing business or considering setting up operations. These changes relate to environmental factors that can affect the company and include the industry or market, technology, regulatory, economic, social, and political aspects.

_____ Attempts to Provide Management with Accurate Forecasts of Trends