What do we mean by the phrase 'the medium is the message'?
A) Effective communication occurs when people are neither too quiet nor too loud
B) Effective listeners should look for non-verbal cues to decipher the sender's true meaning
C) Effective communicators use several channels to transmit the intended meaning
D) The communication channel selected transmits meaning beyond the message content

Question

Quizplus · Accepted Answer

"The medium is the message" is a phrase coined by Marshall McLuhan, which suggests that the communication channel used to transmit a message is as important as the message content itself. The medium used to convey a message affects how the message is interpreted and perceived by the receiver. Therefore, the answer is D, as it is the only option that captures the essence of this phrase.

What Do We Mean by the Phrase 'The Medium Is