Communication methods that are high in 'media richness' are most valuable:
A) Where the sender holds a higher position in the organisation than the receiver
B) During emergencies where the sender and receiver have little common experience
C) Where the sender and receiver have a lot of time to transmit and receive the message
D) In routine situations where the sender and receiver have common past experiences

Question

Quizplus · Accepted Answer

High media richness is valuable in situations with ambiguity or complexity, such as emergencies where the sender and receiver have little common experience, as it allows for immediate feedback and clarification.

Communication Methods That Are High in 'Media Richness' Are Most