When PepsiCo purchased Frito-Lay and expanded its operations into the snack-food business,this was an example of which type of strategy?
A)Vertical integration
B)Concentration on a single business
C)Diversification
D)International expansion
E)Low-cost strategy

Question

Quizplus · Accepted Answer

Diversification is the corporate-level strategy of expanding a company's business operations into a new industry in order to produce new kinds of valuable goods or services.

When PepsiCo Purchased Frito-Lay and Expanded Its Operations into the Snack-Food